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by: John V. W. Howe
“Infopreneur” is a new term that has recently
developed on the Internet to describe a person who sells information.
This word is derived from the word “entrepreneur”
since an infopreneur is generally considered an entrepreneur
who makes money selling information on the Internet.
The job classification of infopreneur has created a totally
new field on the Internet which allows individuals to use
the Internet to start businesses publishing information that
appeals to a specific market. The infopreneur develops traffic
to his/her site by publishing popular, sought after content.
The infopreneur then makes money from Adsense ads on the site,
affiliate links, referrals and leads, and/or selling ebooks.
Being an infopreneur can be a great retirement job. A retiree
has been well taught by the experiences of life and has a
wealth of information to share. Why not put that hard earned
information and experience to work for you? You know that
you worked hard enough to get it.
Being an infopreneur is being in the publishing business.
You put down in electronic print form what you know from experience
or what you learn and pass on to the Internet world through
publishing on websites, blogs, ebooks, emails, etc.
If this type of Internet work appeals to you and you feel
that you have the ability to sit down in front the white screen
of a monitor and fill it with words that will interest a niche
market on the Internet, this could be your calling. It is
easy to start. It requires very little investment and the
rewards can be substantial. If you are retired and work as
an infopreneur, you can work from home and set your own schedule.
As I sit here writing this information to share with you,
I am an infopreneur. I am publishing what I am passionate
about. That is sharing valuable information with people who
want to make a retirement living on the Internet. I want to
make some money for my efforts, but it is not my driving motivation
since the money is supplemental income and not primary income.
I have read that being an infopreneur is somewhat like a
hobby that pays. You write about something that you like and
get paid for it. Not a bad job!
How do you decide what your subject area should be? If you
are an infopreneur for fun and you are not concerned with
income, you can write on any topic you like. In this case,
you are writing for self fulfillment and the subject is immaterial.
Many blog writers fall in this category. They lay down words
in their blog that satisfy an urge to write, but they have
very few readers.
If you are a profit motivated infopreneur, you should do
market research on how much interest there is on your area
of interest. The top level of this research can be done free
using the key word tool at searchmarketing.yahoo.com/rc/srch.
On the right side of this page under “Tools”,
click Keyword Selector Tool. This will bring up a new window
for the search. Enter the keywords for your area of expertise
and see how many searches took place on the Yahoo Search Network
in the previous month. A rule of thumb that I have seen is
you need over 10,000 Yahoo searches per month to create a
profitable site. This can be lower if you feel it is a growing
market and will grow in the next few years or if you are not
focused on monetary return from your publishing.
Keep in mind that this is a computer tool and does not take
the place of “gut” human instinct. It should be
used to help you, but you should not let it make your final
decision.
Keep doing your research and find additional related keywords.
When you add all of them up, you should have a plan for a
website or blog that covers all of these. The sum of all the
keyword searches for these will measure level of interest
for your topic.
There are more advanced keyword tools that are much stronger
than Overture, but they cost money ($$). The granddaddy of
them all is WordTracker at www.wordtracker.com. This site
captures searches from all over the Internet and is considered
the ultimate source of search information. It does have a
free trial feature that is cumbersome, but you can perform
a free search for one keyword at a time. Try it and see what
you think.
WordTracker is a subscription service at the rate of $267
per year, $53 per month, $27 per week, and $8 per day. I recommend
that when you are getting really serious about this research,
prepare your materials and buy the time you need on WordTracker
and blitz it with your keyword searches.
Once you decide that you have a topic that is yours to publish,
launch out to be an infopreneur.
My recommendation on how to launch this effort is to start
a blog (free) or to use Site Build It ($299 per year) to create
your website. I personally use SBI for one of my websites,
and I can tell you from first hand experience that it is the
best, easiest, and most effective way to become an infopreneur.
Site Build It (SBI) has developed a systematic process for
leading you through the necessary steps to build a successful
website. It includes keyword research (Brainstorm It) to help
you focus in on your best keywords. As a part of the fee that
you pay for SBI, 25 searches in WordTracker are included and
this is sufficient. In the SBI process, you only use WordTracker
after you have narrowed down your choices using the free Overture
tool.
Whether or not you use Site Build It, do not skimp on using
WordTracker for your final research before you make a decision
on your future topic. It is false economics to not pay for
WordTracker.
Once your website is built, Site Build It takes care of all
the mundane details of managing and promoting a website so
you can concentrate on what you want to do and that is to
publish information and be an outstanding infopreneur.
You can also publish a blog and be an infopreneur and you
might want to do this to start. This will allow you to get
experience and see if the title of infopreneur fits you before
you invest too much money or time in the project. Blogs are
free and I recommend that you go to www.blogger.com and set
one up just for the experience.
I encourage you to take action and launch your future Internet
retirement job as an infopreneur. Good luck and good writing!
About The Author
John V. W. Howe is an entrepreneur, author, inventor, patent
holder, husband, father, and grandfather. He has been involved
in entrepreneurial activities for over 40 years. He founded
http://www.boomer-ezine.com, http://www.boomer-entrepreneur.com
and http://www.retirement-jobs-online.com to help Boomers
(baby boomers) become entrepreneurs when they retire.
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